Useful Plugins:
- Akismet
- Math Comment Spam Protection
- Google Analytics (put in footer.php)
- Feedburner Feed Replacement: MyBrand + stats
- Democracy (polls)
- SEO Title
(swap name <-> title) - WP Cache
- Democracy (polls)
- Math Comment Spam Protection
- Brian’s Threaded Comments
- Comment Karma
- Author Highlight
- WWW Redirect
- Permalink Redirect
- Related Entries
SEO Tips:
1. Don’t put blog at root page of domain
- What if you want something besides a blog?
- People link to main page and main blog page, so you get some extra links that way.
2. Name your directory “blog“, not “wordpress”
- Might want to change your software someday
- Also makes upgrading easier
3. Various keyword tools: AdWords, Overture/Yahoo
4. Use categories that are also good keywords
5. Keywords in url paths: domain.com/my-words
- Dashes are best
- Next best is underscores
- No spaces is worst
6. Someone should ask me: What if I’ve already done my site? Should I change?
7. Think about the keywords that users will type. Include them naturally in your posts
8. ALT tags are handy (3-4 relevant words)
9. Don’t forget image search, videos, etc
10. Make sure your site is crawlable
11. Make your post creation dates easy to find
12. Check your blog on a cell phone/iPhone
13. I recommend full-text RSS feeds to get loyal users. Partial feeds get more page views, but not as much love.
14. Your blog should do standard pings
15. moving to a new webhost
16. How to switch from one IP address to another
- (Optional) Reduce your DNS time-to-live
- Back up your site. Bring it up on new IP
- Watch Googlebot & user traffic until they fetch the site from the new IP address
- Take down the old site
17. moving to a new domain
- Standard advice: Use a 301 (permanent) redirect
- Even better: pick one subdirectory and move it first
- If the traffic stays roughly the same on the desired domain, go ahead and switch
- Otherwise, take some time to figure out why
- Standardize your backlinks (www vs. non-www)
- Write to everyone; ask them to update their links
free Google tools
- Webmaster console
- Feedburner: MyBrand for free
- feeds.mattcutts.com instead of feeds.feedburner.com
- Custom Search Engine: free site search
- AdSense
- Google Analytics
Google Webmaster console
http://www.google.com/webmasters
- Test out robots.txt before pushing live
- Submit an authenticated spam report
- Url removal tool: remove urls/directories for 6 months
- See your backlinks (helps moving to a new domain)
- See 404 and crawl errors
- See crawl stats
- Decide www vs. non-www
Ranking advice
Get traffic from Google, then get noticed
OR
Get noticed, then get traffic from Google
?
getting known
Provide useful service
- Sign creator that produces PDF
- iPhone apps
- Lolcat builder
Creativity creates buzz/word-of-mouth
- Lonelygirl15
- Million pixel home page
- Humor: Mac vs. PC
- Free hugs campaign
- Photoshopping, e.g. Perez Hilton
- Analyze someone else’s blog
- Sell your moustache on eBay
- Tutorials (Firefox, Linux, Ubuntu, fashion, …)
- Contribute insightful analysis
- Less spam with Gmail, Yahoo, or Hotmail?
- Hunting down Wikipedia defacers
- Other topics? Watch Techmeme, Reddit, Digg, Slashdot
- Live blogging
- Create controversy
- John Dvorak: Master of creating controversy
- Mention Robert Scoble
- George Bush poll
Avoid Mistakes:
- Change default permalink (domain.com/?p=111)
- I use /%postname%/
- Don’t use sponsored theme – can lose all your trust in different search engines
- No PayPerPost on wordpress.com: TOS highlights that in blue
Security:
Put .htaccess in /wp-admin/ (not in your root directory!)
AuthUserFile /dev/null
AuthGroupFile /dev/null AuthName "Access Control"
AuthType Basic
order deny,allow deny from all
# whitelist home IP address
allow from 123.45.67.89
# whitelist work IP address
allow from 89.67.45.123
http://www.reubenyau.com/protecting-the-wordpress-wp-admin-folder/
Credits to Matt Cutt, For SEO works email to [email protected] or call at 91.40.23326195
