When you are blogging it is important to activate the Akismet Plugin because they it will help you to avoid the spammers that specialize in posting silly comments on the blogs. They will be looking to insert their own links so you have to have a system for getting rid of them. These spammers can reduce the value that is attached to your website by the major search engines. You might even install your won comments assessment process that will manually weed out the spammers. This is a very important step if you want to protect the value of your blog.
A theme helps to bring your blog together. This is very beneficial from the point of view of the customer that is looking at your presentation. If you have colors that are clashing then the surfer will end up with a headache instead of being convinced to click on your advertisements. The default theme is not a good idea because it will be used by so many amateur websites. Moreover it does not promote your brand identity. Always look for ways of making the theme of your blog in the image of the products that you are discussion. There are many websites that can provide you Free WordPress Themes. The installation is relatively easy so you do not need to worry about that.
The link structure that you are using for the blog has to make sense from the perspective of discussion the important elements within the content. It is advisable to have a permanent links structure that you implement right from the beginning of your blogging activity. Remember that the way that you structure you links might decide whether the major search engines can give you a high ranking. If you have the technical abilities to do it, you should attempt to have a sitemap. If there is a problem with your website at a particular time then the sitemap can give the search engine an overview of how your website is structured. You ignore the need for a sitemap at your own risk.
There is an all in one SEO pack plugin which can be used to optimize the blogs so that the content is tied towards the different elements of the site engine ranking criteria. Another plugin that might be useful for blogs is the Share This plugin which enables the social bookmarking of the content on the blog. You normally place the plugin at the end of your own posts so that visitors are given the option of sharing the content that they have found on your website. The work that the social bookmarkers can do for your publicity is invaluable.
The blog that you create is not just about the content that you put on it but also the methods through which the public can access that information. You should be looking for a situation whereby it is relatively easy for you to distribute the information on your blog.