Over the past few years there has been a shift in many areas of business towards the internet and the real estate industry is no exception. For a potential buyer the simplicity of searching and browsing online for properties in any location world wide has changed the local and international real estate market.
A person in there home can research properties in remote or exotic locations all with a click of a button. This has assisted the growth of the international real estate market and has brought more and more buyers into the market.
Over the upcoming years this trend will continue, making your companies website success and online promotion a key to overall business success. This trend will continue to grow so much more in locations such as the Caribbean where smaller agents and real estate developments can take their business onto the world stage with out a great expense. The increased revenue from possible direct sales for a real estate agent or development and the general increase in business do really make the internet an attractive value for money form of advertising.
Internet access in the Caribbean has assisted so much in the development of the region over the past years. Communication with the rest of the world has never been so easy.
There is a lot more involved in online success than just having a website developed and put online. I have seen personally time and time again companies disillusioned with the internet from bad experiences. In most cases the website design and development process has not been done correctly. There are many companies offering online services at a variety of price ranges and you need to be sure you select the right company to work for you. There are many steps in website design which need to be done right from day one to guarantee success.
An important factor which is overlooked many times is to review a companies past work in the real estate field. Designing a website for a hotel, dive shop or local business is a lot different from designing a website, which will successful market and sell a real estate product.
On top of this you need to look at a website companies, success for their clients in the major search engines. 70% to 80% of potential buyers will find a company through keyword searches and with more and more competition in the region, keyword research, analysis, promotion of your site through backward links and search engine friendly website design is another important area which if done right will make your website and business an online success.
Over the upcoming weeks we will go over website design and marketing and promotional methods. We will also look at some specific websites and why or why not, they have been a success.