One of the most important factors of a website is the design, because it will leave the first impression to your visitors. The way the firstly perceive your website is the way they will see in for future reference also. At this starting point, it doesn’t really matter what you sell or how competitive your prices are, all that counts is if the eye likes what it sees. That’s why having a gorgeous site can be the factor that decides success or failure.
One of the most crucial things you need to consider when starting to design your website is that the design has to be targeted for the type of audience you business is most likely to attract. For example, if you are the owner of a health clinic, then your website design can’t be a flash presentation of some futuristic space ships fighting aliens. You need to keep the design lines as close to the site’s purpose as you can.
Once you have decided over a good design, all you have to do is to compare it with competitor websites. If you find that their websites are better in some way, then it’s a sign you need to rethink your whole idea. You might want to hire a professional company to design and suggest improvements to your general web look.
Keep in mind that a website that is complicated and hard to navigate will never achieve any type of marketing success. Complicate flash designs that have endless introductions and ever-changing buttons might look great when you are only evaluating the talent of those that made them, but in real life they aren’t the right choice for a company website. They load hard, skipping the introductory movies is a pain, and the drop flash menus take ages to complete loading and work only on high performing computers… It’s still better to go with the classic look: lots of tables, nice little graphics and vital information placed in all the right spots.
Don’t forget to include toolbars, search forms, link to every important location on every page, and if you use banners make sure that the plug-in they require is a popular one so that users can easily download it if they don’t already have it installed.
Article Source: EzineArticles