Having worked on SEO for many years, we made our own Approach / Methodology for SEO Projects. Search Engine Optimization recently is gaining popularity in all the circles of IT Service Providers, Even Microsoft has released ASP.NET 4.0 with SEO tools and taken enough measures to adopt SEO into their products. In this article i explain about our SEO Process and Approach.
Research:
We do lot of Keyword research in this Phase, competitor analysis also be done in this phase. we use TAGURLs.com and spyfu.com. Adwords Keyword tool is also another great tool to identify the keywords. Make sure you also check the keyword popularity before trying to optimize the keywords for your site. some keywords might not have that good popularity.
Define:
In this phase we choose the right keywords for our clients website based on popularity of the keywords and decide on whether to implement long tail or short tail keywords.
Analyze:
In this phase we analyze the clients website, competitors websites, back links and in depth analysis of keywords density in th website pages and also analyse the hosting of the website, its IP address and other important factors.
Optimize:
In this phase we start optimizing the website by changing the HTML Tagging structure and it is a dynamic ecommerce store or portal, we implement URL rewriting, changing the Meta Tags, keywords and description. Creating blogs and changing the content will also be done in this phase.
Popularize:
In this phase we start working on popularizing the website by submitting it to search engines, DMOZ, directories and creating XML sitemaps and submitting to search engines through web master accounts. Social Media marketing also be done here.
Monitor:
In this phase we monitor the website rankings in major search engines and implement new techniques if there are any. we develop monthly reports and submit to our clients in this phase and try to monitor the competition as well.
For any of your SEO needs call us at 09949922500 or mail to [email protected]
