If you want lots of views on your page, you will need to make sure that it gets a lot of hits. If you want your page to experience a lot of web traffic, then you need to make sure that it is something people really want to see. The design of your website is essential to having it be something that sees heavy traffic flow. If you want readers to trust you, to keep coming back to you, and to share you with others, you need to have a layout and design that they can readily appreciate and feel secure with. Even if your content is great, no one is going to read it unless your layout is stellar. If it is outdated or if it is loud with neon colors and a lot of flash devices, people will leave immediately and you will lose a lot of viewers.
Create web pages that are visually pleasing and also focused. A page that is crazed with so many links and concepts and ideas and pictures will really turn off viewers and make them seek elsewhere for their information. You have keywords that are guiding readers through the pages, and so make sure that you devote just a page for each keyword, keeping the content and design focused. Furthermore, keep the design relevant to the content. If your business is professional and your ideas serious, or if you have something that you want to express in a serious way, then don’t use loud, jarring colors to get your point across. Instead, use colors that are suggestive of your professionalism and choose pictures and images that match, as well. Tacky flashing images and big, curly fonts will only make people think that you lack professionalism and that will be bad news for your website.
It really needs to be very reflective of what you are trying to get across. Feel free to use images that are relevant and give them captions that are placed in organized locations. And above all, be consistent! Be consistent with your font choice, with the colors you use, with the image size and width. You want the website to have a clean, professional feel, instead of one that is chaotic and somewhat unorganized.
The design is very important, because if a person chooses your website from a link or if they found it based on a keyword search, if the design is not good, no one will want to stay on your website for very long. In fact, they will be so turned off by the poor design, that they will not read anything you have written nor visit any of your links, because the entire thing will seem so unprofessional and unreliable. Even if you had great things to offer and say, sadly no one will ever know unless your design is good.
You can improve your business and increase the amount of visitors if you keep your website design professional and nice.