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Cloaking is one of the search engine optimization (SEO) technique in which the content displayed to the user varies from the one showed to search engine or googlebot. Google uses geolocation, where it displays the target audience with the content related to their location that is assessed of the user based on the IP address of the user or through the cookies that have been stored.

It can be said that geolocation is not similar to cloaking if it does not provide special services to googlebot. Googlebot is Google software which crawls through various web documents to gather its own index for the search engine. For now, Googlebot only goes through US based IP address where the US visitor will search for the page and the content will be similar to that displayed for Googlebot.

Geolocation is fine until it only displays the content based on the physical location of the visitor, but it will be a matter of concern if the program has some coding where some special services are offered for Googlebot based on the user agent or IP address. If this is not the case then there is nothing to worry since geolocation will treat all the visitors with equal importance and show the same content to everyone without any discrimination.

Currently, there are numerous websites which have invalid code but still work fine thankfully due to the latest browsers that automatically correct most of the minor errors in the bad code. It can be said that it is not compulsory for the code to be perfect however it should also not have grammatical errors which will damage the original functioning of the website.

Therefore it still makes sense in having a list of websites with bad code which can be rectified by the browsers that have started recognizing the latest html version though not entirely but fair amount enough to correct specific tiny things in the code. These minute flaws in the code can be mostly because of the different html editors used by the users and also the hand coding done by them.

If there are serious things which lead to drastic errors in the functioning of a website, then Google would be sure to detect it and point to the users. If Google really considers even the minor code errors then it can be said that there would be lot of websites which can be left out. Only because the search engine understands what the page is all about hence it does not consider the grammatical errors.

Google is capable of understanding and dealing with the pages that are grammatically correct even though there are small errors in the page, it also can different between casual pages and useful ones which is the main reason that there are still a large list of web pages displayed by the search engine even if their code has minor flaws.

There are some of the factors that can help people to come to a decision on suitable domain name and will be helpful for individuals who are confused about keyword based domain names and domains names without keywords. These will be useful to people who are getting registered for a new domain name and trying to find a name to compete with other names existing which are listed in top results of the search engines.

There are a couple of strategies that can help an individual which are given below:

1. The first method would be to choose domain names with branded words which can be easily remembered without having any keyword in the name.
2. The second method would be to choose domain names strictly using the keywords

There is always a conflict between the choices of domain names with keywords or branded domain names because of the misconception that it is impossible to see success if the domain names do not have keywords, however breaking this myth there are several domain names like zynga, facebook, twitter and others which have reached the heights of success without having any keywords in their domain names.

The advantage of branded domain names is that they can be easily recalled whenever needed and the benefit of keyword based domain names is that there is every possibility that there might be a similarity between the keyword in domain name and business names. The most important factor which plays significant role in the domain names is that it is entirely up to the interest of the domain owner to decide on domain names and also the goals they plan to achieve through their website.

One disadvantage of having keywords in domain names is that there is every possibility that there might be n number of domain names with same keywords, hence it might be suggested to go with unique branded domain names. There are often complaints from the domain names registrars that keywords in domain names are giving more priority than branded names which might at times be a cause of trouble for individuals who desire to have unique domain names.

Hence measures are being taken to modify the algorithm creating equilibrium between branded domain names and keywords based domain names, also making efforts to nullify the rule specifying that the domain names need to have keywords for sure.

The general method followed in article marketing is that a content writer will write an article with a link provided at the bottom of the article with the expectation that there are other people out there who will duplicate their original content of the article which will result in the flow of links to their website.

However, the first that has to be noticed when it comes to republishing these articles is that only the sites which are not of better quality will choose to do so. Even if there are some better sites opting to go with rewriting of the original content, the quality of rewritten article will be degraded since there will be a limit on the number of words to be used while writing the article. This restriction on the article content will force the duplicator to limit their innovativeness and only duplicate the existing content instead of writing the original content or even at times the anchor text might be copied.

When someone looks for best quality of the business for their website, they would prefer to go with unique content that has natural links and social media marketing rather than article marketing which includes the person to go in search of article banks which readily provide huge collection of articles which can be rewritten and used as per the choice of the person.

Considering the search engines choices and general public demands it might come into notice that people do not greatly choose to go with article marketing as one of the best SEO strategy.

What do you need to look for to include in your SEO strategy for this year 2011? This is the major question many of the SEO professionals are having nowadays due to regular algorithm updates from Google, In this year Google updated its algorithm 4 times in 2 months and one is a major update which is called Farmer Update. Farmer update dented the revenues for many of spam web sites like Ezine Articles, Article Base and mahalo, all these sites are engaged into user generated content for free and in return passing the link juice by allowing them to add two links in the article submitted into their directories. With these kind of new updates from Google some of the websites lost their ranking for many keywords.

Here is what you need to include in your SEO strategy in 2011:

• Speed: Though this is very less impacting factor in search results but when you increase the speed of your website, visitors will stay more time on the website, reduce the bounce rate, more page views will actually add lot of value in ranking your website better.
• Inner linking: Many people concentrate more on getting external links but ignore linking strategy inside the website, you need to make sure that prominence for the pages will come from adding links to pages within the website, for example if you have a website which sells iPhones, where ever iPhone appears in your website link it to one particular page which has descriptive content on iPhones.
• CMS: Having a good Content Management System (CMS) like wordpress, drupal, Joomla or SharePoint will give you more control on your website, you can make the changes on the fly and when ever Google updates its algorithm.
• Social Media Marketing: Engage your website visitors or customers by adding your website into Social Media sites like Facebook, Twitter and LinkedIn.
• Optimization: Optimize your website with best practices like by having a good title, descriptive content and make sure you don’t have any page not found errors.

I guess i have explained enough for you to understand best SEO practices to be adopted in 2011. For SEO Services contact us at 91-40-44254242 or mail to [email protected]

After Yelp and Foursquare, Google started making improvements to its local search results page “Google Places” by distributing “Recommended on Google Places” stickers that can be sticked to walls or windows in the offices. For now it is getting distributed as a trail in Portland, USA. I heard similar kind of RFID technology with Sony’s Felica technology which is getting used for downloading local maps in train stations in Japan.

Here is how Google Places NFC looks like:

How it can be used:
Google supporting this with it’s latest Nexus-S phone, when you take the phone in front of the black dot in red balloon and wait for couple of seconds or by just waving it in front of the sticker, that’s it your mobile device/phone will get a “Google Places tag” recorded.

Google Cloud Connect is an yet another product from Google targeting Microsoft’s core business, it is a plug-in developed for converting Microsoft office versions 2003, 2007, and 2010 and the main feature if is you can share and edit Microsoft Word, PowerPoint, and Excel documents simultaneously with other people in your organization. You get the collaboration benefits of Google Docs, while still using Microsoft Office.

Here is the sample image of how this Google cloud connect looks like when you install:

How does it work?

Syncing and sharing documents: Google Cloud Connect tracks, manages, and syncs all changes on your Microsoft Office documents into one updated version for each document. Each document that you sync through Google Cloud Connect gets a unique URL or web address that you can share with collaborators through IM or email. Depending on the privacy setting you’ve selected for the document, other people will be able to click this link and view the document in the browser.

Collaborating simultaneously on documents: Google Cloud Connect for Microsoft Office lets you easily share documents with other people. When you add other people as editors to a document, they receive an email letting them know that you’ve shared a document with them. From there, they can open a link to view the document in the browser, or if they want to make edits, they can download the document and open it in Microsoft Office. When an editor makes changes to a document in Microsoft Office, all changes get synced and appear on your screen.

Revision history: Using Google Cloud Connect, you can edit a document online and offline. Every time you sync a document, the revisions of a document are stored so you can easily roll back to a previous version. You can go back to any prior revision of a document at any time.

The 90-Day Appsperience program allows businesses to experience modern collaboration and enjoy the resulting productivity improvements. To get a 90 day free trial licenses contact us at [email protected] or call +91.40.23326195

Most of the people forgot to renew the domain name and think that the domain name will be available immediately after the expiry date or they can register it again with other service provider/registrar. Actually domain name will not be available public until 75 days after the expiry date. The status of the domain name changes to Expired happens when it is not renewed by the owner of it, it will be available for the owner to renew it for next 30 – 40 days depends on the registrar after the domain expiry, this is called grace period for the domain name, in this period the domain name will be in inactive state and the all the services of the domain like FTP, mails, website will not work and it can be renewed by the owner at the same renewal price.

Here is the next step after the grace period ends the status of the domain will be changed to redemption period. whois information for this domain name will not be available during this period and if the original owner of the domain decides that he want to have the same domain name renewed, he has to pay additional amount around $100, in many cases original owner of the domain name will not renew the domain name in the redemption period.

This is the last phase after the redemption period, if the domain name enters into this Pending Restore period, it will have 7 days to get it restored else the domain will go into a locked status and pending delete period. The domain will be in deletion period for only 5 days. During the last day of Pending Delete status the domain name is mostly dropped in between 11 AM and 2 PM Pacific Standard Time. After this drop from ICANN database it will be available for the public to register it again newly.

By now you might have understand the process of a domain name being expired and dropped, Below explanation about the domain name status codes, when you actually query the domain name whois information, you will get some of these codes, here i will explain in detail about those codes.

Domain Name Status Codes:

ACTIVE: The registry sets this status. A domain can only be modified by the domain registrar. The domain can be renewed. The domain will be included in the zone if the domain has been delegated to at least one name server.

REGISTRY-LOCK: Domain name registry sets this status. The domain can not be modified or deleted by the registrar. The registry must remove the REGISTRY-LOCK status for the registrar to modify the domain. The domain can be renewed. The domain will be included in the zone if the domain has been delegated to at least one name server.

REGISTRAR-LOCK: This lock status is set by the sponsoring registrar and in this status the domain name can’t be altered or get deleted. The registrar must have to remove the lock status to modify the domain and with this status the domain can be renewed and also it will be included in the zone.

REGISTRY-HOLD: The registry sets this status. The domain can not be modified or deleted by the registrar. The registry must remove the REGISTRY-HOLD status for the registrar to modify the domain. The domain can be renewed. The domain will not be included in the zone.

REGISTRAR-HOLD: The sponsoring registrar sets this status. The domain can not be modified or deleted. The registrar must remove REGISTRAR-HOLD status to modify the domain. The domain can be renewed. The domain will not be included in the zone.

REDEMPTION PERIOD: The registry sets this status when a registrar requests that the domain name be deleted from the registry and the domain has been registered for more than 5 calendar days (if the delete request is received within 5 days of initial domain registration it will instead be deleted immediately). The domain will not be included in the zone. The domain can not be modified or purged; it can only be restored. Any other registrar requests to modify or otherwise update the domain will be rejected. The domain will be held in this status for a maximum of 30 calendar days.

PENDINGRESTORE: The registry sets this status after a registrar requests restoration of a domain that is in REDEMPTIONPERIOD status. The domain will be included in the zone. Registrar requests to modify or otherwise update the domain will be rejected. The domain will be held in this status while the registry waits for the registrar to provide required restoration documentation. If the registrar fails to provide documentation to the registry within 7 calendar days to confirm the restoration request, the domain will revert to REDEMPTIONPERIOD status. The domain status will be set to ACTIVE only if the registrar provides documentation to the registry within 7 calendar days to confirm the restoration request.

PENDINGDELETE: The registry sets this status after a domain has been set in REDEMPTIONPERIOD status and the domain has not been restored by the registrar. The domain will not be included in the zone. Once in this status all registrar requests to modify or otherwise update the domain will be rejected. The domain will be purged from the registry database after being in this status for 5 calendar days.

It looks like world is going towards Mobile and Technology Giants like Google are started to follow it now. Google recently tweaked its bots crawling mechanism and User Interface for Mobile Phones search. Here is the sample look of a search results page on mobile search. Mobile search results are built for mobile devices and are different from “standard” desktop results.

Here in this article i will give some tips to improve your website ranking in Google Mobile Search results and information on how to add your website into Google Mobile search results.

First step is to check whether your website is appearing in the Google Mobile search results or not, if your website doesn’t show up even if you check it by typing site:www.yourwebsitename.com in search option. Here are some of the reasons why your website isn’t got indexed by Google Mobile bots.

1. Google Mobile bot may not be able to find your website: Your website must be able to be crawled by Googlebots for indexing and including it into search results. If you just built a website, it doesn’t mean that your website will be indexed properly by Goolge Mobile and web robots. If you have Mobile based business or you want to target mobile users as well, create a Mobile Sitemap and submit to Google using webmaster tools. more information on creating Mobile Sitemap is available here or mail to [email protected] for assistance.
2. Some Mobile Sites built only for Mobile Phones which will restrict access to all other media other than Mobile Phones, for those kind of sites which needs restrictive access but want to appear in Google Mobile Search Results here is the option, you can allow Google Mobile site crawler bot “Googlebot-Mobile” manually, however doing it manually is risky because Google may change its bot name anytime. Here is the exact code to add
   SetEnvIf User-Agent "Googlebot-Mobile" allow_ua
3. You need to check whether Google bot can recognize your mobile site URLs or not. It doesn’t mean that your website pages indexed in web results are to be indexed in Mobile results also, Google won’t include the pages that are viewable on Mobile Phones. It is very simple to resolve this if you follow some of the guidelines while building your mobile site. Below is the code you need to insert into your Mobile site on top of its pages.
   

If you have different versions of website for both mobile and web, here is the most common problem for site admins who run both mobile and web versions of a site is that the mobile version of the site appears for users on a desktop computer Google search results, or that the desktop version of the site appears when someone accesses it on a mobile device. To avoid this here are the two options available:

1. Redirect Mobile user to an appropriate version, identify the user/crawler and redirect them to the mobile version of the same page.
2. Identify the user-agent and switch the content based on the agent, if you can’t configure this properly you site may be blacklisted by Google as possible Cloaking website.

For more information on SEO and Mobile Application Development, contact us at +91.40.44254233 or mail to [email protected]