Many companies and professionals in the SEO sphere often make “best practices” recommendations to clients that include items like:

* Switch from underscores to hyphens to separate words in the URLs
* Employ the H1 tag for page headlines
* Use H2s and H3s for subheadlines
* Use the keyword you’re targeting on the page in bold/strong at least once
* Change your internal links to contain the anchor text you’re targeting on the page
* Move the keywords to the front of the title tag
* Reduce the code to content ratio
* Apply relevant alt tags to images & photos
* Nofollow links to pages like login, register and legal disclosures

These “little” tweaks are often at the bottom of the list of priorities and, in many organizations starved for dev & implementation resources, don’t make the final cut when the SEO recommendations are applied. The discussion goes something like this:

Client: We have the bandwidth to do some of these; which ones should we perform?

Consultant: Ideally, you should do all of them – that will give you the maximum opportunity to rank well.

Client: Not gonna happen – give me the top 3.

Consultant: OK, do X, Y & Z.

Client: And we can skip (all that stuff in the bullet points above)?

Consultant: Well, no. Not really. Individually, they won’t have a huge impact, but taken together, there’s the potential for a serious bump in traffic.

The problem comes from quantifying the value of individual “little” tweaks. We all know that canonicalizing duplicate content, setting up scalable link acquisition strategies and improving the keyword targeting across a site can have massive SEO and traffic results, but when it comes to the “little” things, tracking value and making the case to a busy dev team, an overworked client or a skeptical CMO can be extremely challenging.

How have you dealt with getting clients/devs to go that extra distance? What “little” changes have you seen make a big impact? Or, are these kinds of slight improvements even worth the trouble?

p.s. I’m not suggesting that all of the bullet pointed items above are “little” and not worth the effort – in my experience, a few of those I mentioned have had a real impact on SEO for certain sites. I’m simply using them as examples of recommendations that don’t make the “final cut.”

Search engine optimization of your business website is for the promotion of the company/product on the internet and make it competitive. Once your website is optimized and then a user search with a keyword for information then your site will appear on the results page of a search engine.

Do not forget to include your keywords in the title tags, because this is very important. It also allows participation in the discussion forums focusing on the issue and the nature of your site. Make sure that your website is original content, which is lively and interesting to read and to remember to update from time to time. Never copy of someone else, because you cause trouble with Google and take a serious damage to your site.

Directory submission: Submit your site once in a directory, then wait for a confirmation or rejection. If you submit your site more then one time in a directory then it will consider as a spam.

Search engine does not recognize the images and pictures as they recognize, and work with only text. If your site has images or pictures then you should also use an ALT tags along with it to solve this issue.

Submitting articles is a proven way to provide benefits such as driving qualified leads to your website, expert author status, increase in link popularity, improved search engine rankings and free exposure worldwide, but you need to include keywords in the articles. This does not mean that the article which you will make it includes only keywords.

Of course, you can read and research others work and get the inspiration, but you must always be careful that what you are writing it should be your own words. Search engine optimization is not one time to treat, but as part of an ongoing process and it takes some time to get results. One option is that, which many people take to get the services of a SEO services online, and although it costs money, it is very effective and brings results.
Source: EzineArticles

TAGS: SEO, SEO services, Search engine optimization,Directory submission