Google | Web Hosting Blog

Category Archives:

Google

SEO strategies for 2012!

Posted on December 23, 2011 by Betrand

Categories: Google, SEO

2011 is the year of “Panda”, more than 10 updates happened and many of the large and small websites got hit by Panda effect. Google rolled out Panda to get rid of content farms who produce content at cheap cost and push to internet where no one is interested in reading those articles. Lot of start-ups mushroomed in last 2 years who just want to acquire content and push it to search engines and do some SEO to get their pages rank well, the days are gone now panda is a progressive algorithm and getting better and better everyday.

What is Panda?
Panda is ranking factor introduced by Google to get rid of junk websites from their index. It will not directly effect pagerank but will send out signals to Google’s master algorithm about the websites performance, quality and user behavior. It is something like out of 10 points if your website scores more than 6 or 7 points it indicates that the content in your website is not useful for the readers and the score will be calculated based on many factors like Manual reviews, user behavior, bounce rate, quality of the content, Social Media and speed of the website.

Here are some of the strategies recommended to be adopted in 2012 to avoid Panda effect:

Speed of the website:
Website loading speed will become the major factor in 2012 to rank better in search engine results, user’s have more choices on every topic/product nowadays and can’t wait more than 4 seconds to load the website which leads to huge bounce rate and automatically it effects your website rankings. Google introduced PageSpeed last year and given access for developers as well to develop products on top of it, it will give you recommendations for your website on how to load your website faster. Apart from PageSpeed you may also look at Pingdom load time analysis tool.

IBEE Solutions recommendations for increasing the speed of your website:

Host your website in India, Now IBEE Hosting is hosting all its customers websites in India, contact sales at 040-44254242 for more details.
Use CDN for hosting images and JS files or use public APIs for hosting JS files
leverage browser caching using .htaccess
Hire an experienced website designer / developer to audit your website

Website Design and Coding:
You may have multiple options or sources to get your website designed or developed but getting your website designed with professional web developer matters to Google, it is now not tolerating poor coding sites and bad navigation websites, this will lead to more bounce rate even though your website is related to those keywords. Having more bounce rate will indicate Google that your website visitors are not satisfied with the content on your website.

Social Media Strategy:
By just having a fan page in Facebook and twitter account you can’t get your website ranked well in Google, you need to engage more frequently with your Facebook page fans Google now started indexing Fan pages and its comments, the same applies for twitter as well. The more signals Google receive from Social Media the more your chance to increase your webpage authority.

Quality of the content:
Gone are the old days to hire a content writer and write some 250 words per article and push it to search engines with basic SEO efforts. Now Google is analyzing pages on the basis of how descriptive and narrative the content is published. An image or video describing the event/article will be plus to rank your article in search engines now. Panda somehow become very strong in identifying websites that grabs content and automate it, it banned many websites in last one year it is not advisable to use any plugins or custom to grab the content and push to search engines, it also identifies rewritten content as well so better be out of these old techniques and start producing genuine content with useful information.

0 Comment

Now Google is warning wordpress site owners

Posted on June 22, 2011 by Pavan Kumar

Categories: Google, Wordpress

Have a websites that still uses the older version of WordPress? Well, it is time to update the WordPress site to secure your site from hackers.

The Google Webmaster team has been quite busy sending notification to the owners of websites who are still using an older version of WordPress, as per the reports given by State of Search many users and owners of WordPress sites who still are functioning their sites on previous WordPress versions have been getting warnings from the team specifying the same and should be taken care of at the earliest.

WordPress declares that throughout the entire globe they have over 47 million deployments, they also accept that the older WordPress versions possibly are susceptible to permit the hackers inject malevolent files into any site which is least expected to contain any malware.

When asked for confirmation, Matt Cutts who works for Search Quality Group in Google has promptly tweeted that Google freshly has started to enlighten the webmasters about the insecurities in the previous WordPress version. It looks like this is what Google has actually proposed to do two years ago, but they have never really got this process into action.

Certain webmasters consider it a good move by Google forcing them to update WordPress which also specifies that the quality websites which use WordPress but have not yet updated are vulnerable to attacks from hackers posing a threat for spam in SERPs.

Are you thinking how Google has known about the WordPress version you are using for your website? It is quite simple you have carefully observed the code any time which gives the version of WordPress clearly.

Simple procedure has to be followed to improvise the existing WordPress, the first thing would be to immobilize the existing plug-ins, take back up of the site and click on the upgrade link directly. If you do not know whether the version using now is updated or not , the users will get a message on the top of screen in yellow box along with the updates available after the website owners have logged into their WordPress for the site

Along with the WordPress it is also essential to update the plug-ins which are equally prominent since they are the main reason to amplify the website functionality which are also regularly updated by the open source community.

0 Comment

Why a website don’t get visitors even if it appears in search results?

Posted on April 17, 2011 by Betrand

Categories: Google, SEO

Tags: Golden Triangle, SEO, SEO services

WEFSJSXCUECT

Most of the SEO professionals and companies who hire them think, that they have done a good job when their website appears in top ten search results for desired keywords but the truth is, even if your website appears in top ten search results there is no guarantee that you get more visitors for your website, this is because of the user click through behavior and how user’s eye scan the search results page.

According to the studies conducted by various UX statistical companies, the key location for the users eye on the Google search results page is like a triangle from the top left first result. This area is also referred as “Golden Triangle” in this area for most of the search queries you will see the results of top sponsored results, top organic results and for sometimes news results, shopping results, Google Places results for long tail keywords with location name in it.

Here is how the visibility reach for the top ten Google search results according to a survey conducted by Eye Tools:

Rank 1 – 100%
Rank 2 – 100%
Rank 3 – 100%
Rank 4 – 85%
Rank 5 – 60%
Rank 6 – 50%
Rank 7 – 50%
Rank 8 – 30%
Rank 9 – 30%
Rank 10 – 20%

If you observe the above rankings, top 3 positions have 100% click through rate (CTR) and for rank 3 and rank 6 the difference is almost 50%, so from this stats, you can understand that how users are accessing Google search results. If you see the image of Golden Triangle, you can observe that the Ads appearing on the right hand side having less impact, only the top one AD is getting more clicks, the difference between top sponsored ad and bottom is almost 90%, so it is better to be in first three places in sponsored listing as well to get more attention.

So instead of just being in top ten rankings, try to be in top three rankings for your desired keywords to achieve better results. For SEO Services contact us at +91-40-44254242 or mail to info@ibeesolutions.com

0 Comment

What is pubsubhubbub?

Posted on April 10, 2011 by Betrand

Categories: Google, SEO

Tags: Plagiarism, pubsubhubbub

For me “pubsubhubbub” is a weired name to hear but Google want to name this tool like this to help publishers to fight against plagiarism and ping Google bots whenever you update your blog. First let me explain technically about this new tool from Google, pubsubhubbub is a simple, open, server-to-server web-hook-based pubsub (publish/subscribe) protocol as an extension to Atom and RSS.

This tool is useful for both publishers and subscribers who subscribe to any blog or website through RSS or Atom. Publishers upon configuring this tool in their blog or website, whenever they add new content it will be updated to Google bots and the important benefit is when the publisher updates the content, it will update Google bots and RSS/Atom feeds, and with this functionality feed subscribers will be updated immediately after the blog post is updated along with time and date.

Using this tool Publishers can fight against plagiarism, for example if website A is generating unique and quality content regularly and if website B copies and post it in his website and tweak the date and time to the time before website A posts the content. When the Google bot crawls, it identifies website B’s content as unique and punish website A who is the original owner of the content over the time. By using this tool a publisher like website A can update Google bots on real time and avoid plagiarism. Additionally when you create a post if you update into social media, there is a chance of someone who can share it and Google will also consider it as one of the factor and recheck the originality of the content.

For SEO Services and Social Media Marketing call us at +91-40-44254242 or mail to info@ibeehosting.com

0 Comment

What is Google’s +1 Button?

Posted on March 31, 2011 by Betrand

Categories: General News, Google, SEO

Tags: +1 Button, Google +1

Google took a great decision to compete with Social Media giants like Facebook and Twitter. Google introducing +1 Button which is something in the similar lines of Facebook “Like” button. +1 Button will soon appear beside to search results and Google Adwords Advertisements. By clicking on this button, you can see how many of your friends liked this website/content/page, it will also inform to your friends if you share a link online.

This new feature is expected to be online in couple of months. Webmasters and publishers can add this button to their websites to promote their content/website socially same like Facebook Like option, The same feature is also available for advertisers on Google using Google Adwords program. Google informed that the data they gather using this feature will not influence the search results but they said that they will add this into search ranking factors in future. After the issue with Buzz privacy policies, Google is cautious in releasing its social media tools.

Click here to sign for +1 Button

Here is the video explaining how this +1Button works:

1 Comment

Automatically changing Page’s title into local language is considered as Cloaking?

Posted on March 21, 2011 by Betrand

Categories: Google, SEO

Tags: Cloaking, SEO

Cloaking is one of the search engine optimization (SEO) technique in which the content displayed to the user varies from the one showed to search engine or googlebot. Google uses geolocation, where it displays the target audience with the content related to their location that is assessed of the user based on the IP address of the user or through the cookies that have been stored.

It can be said that geolocation is not similar to cloaking if it does not provide special services to googlebot. Googlebot is Google software which crawls through various web documents to gather its own index for the search engine. For now, Googlebot only goes through US based IP address where the US visitor will search for the page and the content will be similar to that displayed for Googlebot.

Geolocation is fine until it only displays the content based on the physical location of the visitor, but it will be a matter of concern if the program has some coding where some special services are offered for Googlebot based on the user agent or IP address. If this is not the case then there is nothing to worry since geolocation will treat all the visitors with equal importance and show the same content to everyone without any discrimination.

0 Comment

What is Near Field Communication and NFC Google Places?

Posted on March 11, 2011 by Betrand

Categories: Google, Mobile Apps, SEO

Tags: Google Places, NFC, NFC Google Places

After Yelp and Foursquare, Google started making improvements to its local search results page “Google Places” by distributing “Recommended on Google Places” stickers that can be sticked to walls or windows in the offices. For now it is getting distributed as a trail in Portland, USA. I heard similar kind of RFID technology with Sony’s Felica technology which is getting used for downloading local maps in train stations in Japan.

Here is how Google Places NFC looks like:

How it can be used:
Google supporting this with it’s latest Nexus-S phone, when you take the phone in front of the black dot in red balloon and wait for couple of seconds or by just waving it in front of the sticker, that’s it your mobile device/phone will get a “Google Places tag” recorded.

0 Comment

What is Google Cloud Connect?

Posted on March 3, 2011 by Betrand

Categories: General News, Google

Tags: Appsperience, Google Cloud Connect

Google Cloud Connect is an yet another product from Google targeting Microsoft’s core business, it is a plug-in developed for converting Microsoft office versions 2003, 2007, and 2010 and the main feature if is you can share and edit Microsoft Word, PowerPoint, and Excel documents simultaneously with other people in your organization. You get the collaboration benefits of Google Docs, while still using Microsoft Office.

Here is the sample image of how this Google cloud connect looks like when you install:

How does it work?

Syncing and sharing documents: Google Cloud Connect tracks, manages, and syncs all changes on your Microsoft Office documents into one updated version for each document. Each document that you sync through Google Cloud Connect gets a unique URL or web address that you can share with collaborators through IM or email. Depending on the privacy setting you’ve selected for the document, other people will be able to click this link and view the document in the browser.

Collaborating simultaneously on documents: Google Cloud Connect for Microsoft Office lets you easily share documents with other people. When you add other people as editors to a document, they receive an email letting them know that you’ve shared a document with them. From there, they can open a link to view the document in the browser, or if they want to make edits, they can download the document and open it in Microsoft Office. When an editor makes changes to a document in Microsoft Office, all changes get synced and appear on your screen.

Revision history: Using Google Cloud Connect, you can edit a document online and offline. Every time you sync a document, the revisions of a document are stored so you can easily roll back to a previous version. You can go back to any prior revision of a document at any time.

The 90-Day Appsperience program allows businesses to experience modern collaboration and enjoy the resulting productivity improvements. To get a 90 day free trial licenses contact us at info@ibeesolutions.com or call +91.40.23326195

0 Comment

SEO for Mobile Phones

Posted on February 8, 2011 by Betrand

Categories: Google, Mobile Apps, SEO

Tags: Search engine optimization, SEO, SEO for Mobile Phones, SEO Hyderabad, SEO India, SEO services

It looks like world is going towards Mobile and Technology Giants like Google are started to follow it now. Google recently tweaked its bots crawling mechanism and User Interface for Mobile Phones search. Here is the sample look of a search results page on mobile search. Mobile search results are built for mobile devices and are different from “standard” desktop results.

Here in this article i will give some tips to improve your website ranking in Google Mobile Search results and information on how to add your website into Google Mobile search results.

First step is to check whether your website is appearing in the Google Mobile search results or not, if your website doesn’t show up even if you check it by typing site:www.yourwebsitename.com in search option. Here are some of the reasons why your website isn’t got indexed by Google Mobile bots.

Google Mobile bot may not be able to find your website: Your website must be able to be crawled by Googlebots for indexing and including it into search results. If you just built a website, it doesn’t mean that your website will be indexed properly by Goolge Mobile and web robots. If you have Mobile based business or you want to target mobile users as well, create a Mobile Sitemap and submit to Google using webmaster tools. more information on creating Mobile Sitemap is available here or mail to info@ibeesolutions.com for assistance.
Some Mobile Sites built only for Mobile Phones which will restrict access to all other media other than Mobile Phones, for those kind of sites which needs restrictive access but want to appear in Google Mobile Search Results here is the option, you can allow Google Mobile site crawler bot “Googlebot-Mobile” manually, however doing it manually is risky because Google may change its bot name anytime. Here is the exact code to add
SetEnvIf User-Agent "Googlebot-Mobile" allow_ua
You need to check whether Google bot can recognize your mobile site URLs or not. It doesn’t mean that your website pages indexed in web results are to be indexed in Mobile results also, Google won’t include the pages that are viewable on Mobile Phones. It is very simple to resolve this if you follow some of the guidelines while building your mobile site. Below is the code you need to insert into your Mobile site on top of its pages.

If you have different versions of website for both mobile and web, here is the most common problem for site admins who run both mobile and web versions of a site is that the mobile version of the site appears for users on a desktop computer Google search results, or that the desktop version of the site appears when someone accesses it on a mobile device. To avoid this here are the two options available:

Redirect Mobile user to an appropriate version, identify the user/crawler and redirect them to the mobile version of the same page.
Identify the user-agent and switch the content based on the agent, if you can’t configure this properly you site may be blacklisted by Google as possible Cloaking website.

For more information on SEO and Mobile Application Development, contact us at +91.40.44254233 or mail to info@ibeesolutions.com

1 Comment

Older Posts

Category Archives:

Posted on December 23, 2011 by Betrand

Posted on June 22, 2011 by Pavan Kumar

Posted on April 26, 2011 by Betrand

Posted on April 17, 2011 by Betrand

Posted on April 10, 2011 by Betrand

Posted on March 31, 2011 by Betrand

Posted on March 21, 2011 by Betrand

Posted on March 11, 2011 by Betrand

Posted on March 3, 2011 by Betrand

Posted on February 8, 2011 by Betrand

Categories

Tags

Archives

Resources